As i read through the project presentation and understood the objective and purpose of the fair, several nouns began to emerge, creating a conceptual framework for developing an identifiable and concise image of the project; words and terms such as channel, link, business world, entrepreneur, students, and artificial intelligence as a thematic axis are defined as identifiers of the fair, as they represent the target audience of the event and could serve as its image. After all, consumers are attracted to what they see reflected in themselves.
To illustrate this concept, I created illustrations of this connected imaginary world, where people from businesses and students use technology and artificial intelligence to help each other and to build the infrastructure and development they need. Everyone collaborates, everyone contributes, everyone builds.
